A Baby Bathwater story

Ten days before launch, a member of this group asked for help.

It started with one post in our group. Here is what happened - and why I'm running the same kind of speed report free for any member here.

Justin Gordon, founder of ShakaCode and maintainer of React on Rails - and a member here, like you.

How it started

A beautiful new brand, a dated store still behind it, and a Bitcoin stage debut in ten days.

Don DeVange, a member here who runs the agency D2 Creative, posted an urgent ask in the group: his client Snorkel was about to debut the HashTub - a cedar hot tub heated by a water-cooled Bitcoin miner, yes, really - on stage at Bitcoin 2026. Snorkel's owner, Michael Diederich, had a beautiful new brand. The store behind it, in Michael's own words, "threw you back fifteen years." Ten days on the clock, and a date that could not move.

The group came through. I pulled in three senior engineers from my team to finish the new store alongside Don's team and make it fast. We shipped on the date.

The result

Michael debuted on stage with the new site live behind him.

80% faster to load

On a phone, that is often the difference between keeping a visitor and losing one. The heaviest page dropped from a 64MB download to 7MB.

10 days

From "can you help" to a launch on stage. We finished the new store alongside Don's team and shipped on the deadline.

Zero downtime

The live store kept selling the entire time we worked on the new one - not a single checkout broke.

"Now it's super slick. I don't know what wizardry and magic you put into that, but that was a big impact for me."

Michael Diederich, owner of Snorkel - after debuting the HashTub on stage at Bitcoin 2026

Web performance is what we have done for years - for stores, apps, and funnels where a slow load costs real customers. Read the full Snorkel story →

The report

This is the report you would get.

Every one opens the same way: your homepage loading on a phone, frame by frame, the way your slowest visitor sees it - on a slower mobile connection, the kind you hit in a packed conference hall. Here is a recent run on Snorkel's homepage - the live site, not a before-and-after, and the same read you would get for yours.

The snorkel.com homepage on a phone, filmed frame by frame with the tool's real labels and timestamps - blank at first, the content filling in through the 'waiting to settle' phase, fully loaded by about 8 seconds.
The Snorkel homepage loading on a phone: blank at first, content filling in, settled near 8 seconds.
A page from the real shaka-perf report for snorkel.com: the homepage with a plain-English summary and the measured numbers - a speed score, the time to first content, and how heavy the page is to download.
The numbers behind that load - the real report for snorkel.com. Open the live report →

Every report opens with a plain-English verdict - written by our AI, reviewed by me before it goes out: one sentence on whether your site is good, okay, or has a real problem worth fixing, and what that is likely costing you in customers who never came back.

Get one for your site

Want the same read on your own site?

You probably already have a team or an agency - you don't need another vendor. You need a straight read on whether speed is quietly costing you customers.

I know site speed is the last thing you have time to babysit, and that nobody hands you a straight answer on whether it is really a problem. That is the whole reason this exists.

  1. 1

    Send me a link or two

    The pages you care about most - your site, or a client's. Nothing to install.

  2. 2

    Our AI films and measures it

    The way your slowest customer loads it - on a phone, on a crowded network, no shortcuts.

  3. 3

    You get a plain-English report

    The load filmed frame by frame, the real numbers, and a plain-English verdict I check before it reaches you.

A few honest answers

Before you send your link

Is this going to turn into a sales call?

No call unless you ask for one. You get a written report by email; if it makes you want to talk, you reply - and if it does not, that is genuinely fine.

What if I already have a team?

No problem. Hand it straight to your developers or agency - they get a clear picture of what is slow and where, with none of the guesswork. The report is yours to run with. And if you run an agency yourself, it is a quick check on a new client before you scope the work.

Is it really free?

Yes. One link, one report, free. The automation does most of the work and our AI writes the plain-English verdict, which is the only reason I can run these for the whole group for nothing. If it turns up something worth fixing and you want a hand, you can ask - but I will not chase you. And if your site is already fast, I will tell you that in a line.

Send me your link.

I'll send your report back in a few days. It's free.

Get my free report

Or just email me at justin@shakacode.com. I only test pages anyone can already visit - nothing behind a login.